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Loyolan to shift to digital focus

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Posted: Wednesday, May 8, 2013 11:01 am

Starting in August, the Loyolan will move to a digital-first format, with an emphasis on providing pertinent content to the public as soon as possible. Read more about the shift.

People have been writing journalism’s obituary for years, sounding the alarm that it is dying. They say that the newsroom has become irrelevant, that college journalists are wasting their time on a field that serves no purpose in a tech-savvy society.

In one way, these people are right. The age of traditional journalism is coming to a close, and the profession will not exist in 10 years in the form we see today. However, any eulogy for journalism as a field is premature. Journalism isn’t dying; rather, it is evolving and growing into something bigger that will serve the public in ways that it previously never could.

The Internet age has given journalists the tools to spread information to a massive number of people in record time. News can now be presented through interactive, engaging online and mobile platforms. Through online sharing, a story can ride the tidal wave of web-based social networks onto screens across the world. This amplifies the demand for responsible, capable journalists.

We at the Loyolan recognize this, and are therefore proud to announce our plan to meet our readers where they are in this fast-paced, web-focused world.

Starting in August, the Loyolan will move to a digital-first format, with an emphasis on providing pertinent content to the public as soon as possible.

As our community changes the way it consumes information, the Loyolan has the responsibility to change as well. This transformation to a digital focus will allow us to better serve LMU with 24/7 access to the stories that shape our lives.

Web and print are not opposing forces on the journalistic battlefield, but rather two crucial pieces to the puzzle of giving the community what it deserves: accurate, relevant news when it breaks, and the instant ability to update stories with more in-depth coverage.

That’s why this digital transition does not mean an abolishment of our twice-weekly printed publication. Far from it, actually.

When breaking news happens, you can expect a story online. In the following print edition, expect a new angle to the story, with additional perspectives and more details about what took place. Establishing a stronger online presence will not only allow us to provide you with the news right as it happens, but will give us the opportunity to dig deeper into stories to find the parts that make them truly special.

As we move to the web in the fall, it is the Loyolan’s priority to become an integral part of your daily routine. The web serves as the ultimate platform for creativity and innovation. With the capacity for videos, blogs, photo galleries and more, we want to bring all the news to you as efficiently and effectively as possible. Whether you are looking for something fun to do on the weekends or the latest updates on important University news, we hope to be the first place that you check. We believe that this new digital focus will allow us to accomplish that goal.

The Loyolan will continue to emphasize providing high-quality content that is relevant to our readers. We thrive on our connection to students and the LMU community, and this transition will open up even more channels to communicate with you.

That is perhaps the greatest part of the new media age: the opportunity it provides journalists to connect with the public on a deeper level. Just as access to digital media empowers us, the information we provide empowers the community and gives everyone a platform to start a conversation – about their community, their teams and their lifestyles.

We at the Loyolan are excited to take part in journalism’s transformation, and are confident that this change will allow us to better serve the LMU community for years to come.

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